Which company launched the first widely-adopted virtual reality fitting room technology that allowed customers to try on clothes without physically wearing them?

Virtual reality has revolutionized how we shop and experience products before purchase. This technological innovation has transformed retail by allowing customers to try products virtually, explore store layouts from home, and engage with brands in immersive environments. Test your knowledge about a pivotal moment in retail VR history that changed how we think about online shopping experiences!

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Zugara with their 'Virtual Dressing Room' in 2009
Amazon with 'Mirror Match' in 2012
IKEA with 'Virtual Try-On' in 2008
Alibaba with 'VR Fitting' in 2010