Which innovative marketing campaign involved releasing 10,000 free copies of a novel in 24 cities with the instruction 'Read and Release,' creating a massive book-sharing movement?

The publishing world has seen some revolutionary product marketing campaigns that transformed books from mere literary works into cultural phenomena. These campaigns didn't just sell books—they created movements, sparked conversations, and forever changed how literature is marketed to the public. Test your knowledge of these groundbreaking literary marketing strategies that turned good books into legendary bestsellers.

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• The BookCrossing campaign for 'The Da Vinci Code' by Dan Brown
• The 'One Book, One City' campaign for Khaled Hosseini's 'The Kite Runner'
• The 'Book Seeding' campaign for 'The Traveler' by John Twelve Hawks
• The 'Viral Reading' campaign for Gillian Flynn's 'Gone Girl'

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