Which gaming marketing campaign was the first to use an elaborate alternate reality game (ARG) that lasted months and involved players solving real-world puzzles?

Test your knowledge of legendary marketing campaigns that transformed the gaming industry! Some promotional strategies have become so iconic they've transcended the games themselves and entered pop culture. This poll challenges you to identify which groundbreaking marketing campaign revolutionized how games are advertised and created unprecedented hype in the gaming community. Only true gaming enthusiasts who follow the business side of the industry will know this one!

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Halo 2's 'I Love Bees' campaign (2004)
Fortnite's 'Black Hole' event (2019)
Death Stranding's 'Bridges' viral marketing (2019)
Pokémon GO's global treasure hunt (2016)