Which company was the first to successfully trademark a specific color as part of its brand identity after a landmark 1995 U.S. Supreme Court case?

Throughout history, inventions and discoveries have shaped how businesses connect with consumers. One fascinating aspect of product development and brand management is the psychology of brand recognition and how specific visual elements became protected intellectual property. This poll explores a groundbreaking moment in retail history when color became more than just aesthetic—it became a valuable brand asset worth fighting for in court.

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Tiffany & Co. for its robin's egg blue
Qualitex for its green-gold dry cleaning press pads
Coca-Cola for its distinctive red
UPS for its pullman brown