Which mobile commerce innovation first enabled the 'scan-to-buy' functionality that allowed customers to purchase products by scanning physical items with their smartphone cameras?

Mobile commerce has revolutionized how consumers interact with brands and make purchases. From simple mobile websites to sophisticated AI-powered shopping assistants, the evolution has been remarkable. This trivia tests your knowledge of a significant mobile commerce innovation that changed consumer behavior and set new industry standards. Are you up to date with the game-changing technologies that transformed retail?

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• Amazon Flow (2014)
• Apple Pay (2014)
• Google Lens Shopping (2017)
• Pinterest Lens (2017)

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