Which e-commerce product launch in the late 1990s pioneered the '1-Click' ordering system that dramatically simplified online purchasing and was later patented, forcing competitors to create workarounds?

In the competitive world of retail, product launches can make or break a company's future. Some launches fundamentally transform consumer behavior and industry practices, while others create entirely new market categories. This trivia question focuses on a historic product launch that revolutionized how consumers shop and businesses operate in the digital age.

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• Amazon's 1-Click Ordering (1997)
• eBay's Buy It Now feature (1999)
• PayPal's Express Checkout (1998)
• Yahoo! Shopping's QuickBuy (1996)

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