Which major restaurant chain pioneered the 'virtual brand' concept in 2019 with a delivery-only chicken wing brand that operates from their existing kitchens?

The food delivery boom has sparked a fascinating evolution in the restaurant industry: ghost kitchens and virtual brands. These delivery-only concepts operate without traditional storefronts, dramatically changing the restaurant business model. Major restaurant groups are now creating delivery-only spin-off brands that exist solely in the digital realm. How well do you understand this growing trend that's reshaping food retail and consumer access to restaurant-quality meals?

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• Applebee's with 'Neighborhood Wings'
• Chili's with 'It's Just Wings'
• TGI Fridays with 'Wingstreet'
• Outback Steakhouse with 'Aussie Wings'

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