Which innovative retail strategy first made the Bible widely accessible to the average person in 16th century Europe?

Throughout history, religious texts have been both spiritual guides and commercial products. The Bible stands as perhaps the most influential product in publishing history, with fascinating stories behind its marketing, distribution, and commercial impact. This trivia question explores an interesting aspect of how this sacred text became a revolutionary retail product that changed the publishing industry forever.

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Gutenberg's movable-type printing press, which dramatically reduced production costs
The Vatican's establishment of official Bible stores in major European cities
Luther's subscription-based Bible delivery service for German households
The British Crown's subsidized Bible distribution program through royal merchants