Which music artist pioneered the visual album release concept by launching an innovative 'packaging' format that combined music and film as a single product in 2016?

Before innovative packaging designs became the norm, product packaging was primarily functional rather than experiential. Today, iconic packaging is often as recognizable as the products themselves, especially in pop culture. From collectible boxes to sustainable materials that make statements, packaging has evolved into an art form and marketing tool. Test your knowledge about a groundbreaking packaging innovation that changed how consumers interact with a beloved pop culture product.

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• Beyoncé with 'Lemonade'
• Kanye West with 'The Life of Pablo'
• Taylor Swift with '1989'
• Frank Ocean with 'Blonde'

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