Which mythological creature was repurposed as a brand mascot in 1969, fundamentally transforming the fortunes of its struggling coffee company?

Throughout history, mythology and folklore have inspired countless product launches and marketing campaigns. From Nike (named after the Greek goddess of victory) to Starbucks (featuring a siren from Norse mythology), brands frequently tap into ancient stories to create powerful associations. Test your knowledge about how mythological creatures and deities have been repurposed for modern product branding and marketing strategies.

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• The twin-tailed siren (mermaid) for Starbucks
• The phoenix bird for Java House Coffee
• The Greek god Hermes for Peet's Coffee
• The Norse goddess Freya for Caribou Coffee

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