Which pricing strategy innovation fundamentally changed the film/TV industry's revenue model in the 2010s?

In today's competitive streaming landscape, film studios and television networks have experimented with various pricing models to attract and retain subscribers. This poll tests your knowledge of how major entertainment companies have approached pricing strategies that disrupted traditional distribution models and changed how audiences consume content. Do you know which innovative pricing approach truly revolutionized the industry?

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Netflix's all-you-can-watch monthly subscription model that eliminated per-view fees
Disney's premium early access releases (like Mulan) at $29.99 alongside standard subscription
HBO Max's simultaneous theater and streaming releases for Warner Bros. films in 2021
Amazon Prime's bundling of video streaming with free shipping and other services