Which celebrity pioneered the 'drop' marketing strategy for their beauty brand, releasing limited quantities of products that consistently sold out within minutes, creating unprecedented demand?

Many celebrities have ventured into product development, creating personal brands and unique merchandise. Some have built billion-dollar empires while others faced spectacular failures. This trivia question tests your knowledge about famous people who have launched their own products and the innovative marketing techniques they used to build their brand. How well do you know the business ventures of the rich and famous?

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories