Which groundbreaking e-commerce strategy did 'Hamilton' first implement in 2015 that has since become standard practice for major Broadway productions?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how productions are marketed and tickets are sold. Broadway shows, in particular, have pioneered innovative e-commerce strategies to reach broader audiences and create more immersive pre-show experiences. Test your knowledge about how the Great White Way has embraced the digital revolution!

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Digital lottery system allowing fans to enter for $10 tickets via mobile app rather than in-person lines
Virtual reality previews allowing potential ticket buyers to sample views from specific seats before purchasing
Blockchain-based ticket verification system to eliminate counterfeiting and unauthorized resales
Subscription-based streaming platform offering live broadcasts of performances for monthly subscribers