Which luxury car brand famously transformed its market positioning from being known as 'cars for retired dentists' to becoming a performance-oriented brand with its tagline 'The Ultimate Driving Machine'?

The transportation industry has seen many famous brands evolve their positioning strategies over decades. Some companies have made dramatic shifts from their original markets to capture new audiences or adapt to changing transportation needs. This trivia tests your knowledge of how one major automotive brand repositioned itself in a surprising way that changed its market perception forever.

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BMW
Lexus
Mercedes-Benz
Cadillac