Which outdoor retail brand pioneered the '1% for the Planet' movement, pledging to donate 1% of sales to environmental causes including wildlife conservation?

Conservation-focused retail brands have been transforming how we support wildlife protection through innovative product strategies and campaigns. These companies have pioneered new business models where purchases directly fund conservation efforts worldwide. Test your knowledge about one of the most successful conservation retail innovators and their groundbreaking approach to wildlife protection through consumer products.

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Patagonia
REI
The North Face
Columbia Sportswear