Which gaming company first launched a widely-adopted VR retail platform allowing gamers to virtually try on gaming merchandise before purchasing?

The gaming industry has pioneered virtual reality technologies that are now transforming retail experiences. Major gaming companies are partnering with retailers to create immersive shopping environments where customers can try products virtually before purchasing. Test your knowledge about how gaming technology is reshaping the retail landscape through virtual reality innovations.

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Epic Games with their 'Fortnite Virtual Shop' in 2018
Valve with 'Steam VR Marketplace' in 2019
Sony with 'PlayStation VR Retail Experience' in 2020
Microsoft with 'Xbox Avatar Store' in 2017