Which streaming service pioneered the strategy of releasing all episodes of a season at once ('binge model'), fundamentally changing how TV content is consumed and produced?

The film and television industry has undergone massive transformation with the rise of streaming platforms. Traditional studios have had to adapt their product strategies to compete in this new landscape, leading to significant brand repositioning and mergers. This trivia question focuses on a pivotal moment in the streaming wars that reshaped how content is distributed to consumers.

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Netflix, with 'House of Cards' in 2013
Amazon Prime Video, with 'Transparent' in 2014
Hulu, with 'The Handmaid's Tale' in 2017
HBO Max, with 'Game of Thrones' in 2011