What major strategic error led to the final demise of Montgomery Ward in 2001 after 129 years in business?

Montgomery Ward was once one of America's retail giants, founded in 1872 and pioneering mail-order catalogs before major competitors like Sears. Despite its early innovation and century-long presence in American retail history, the company failed to adapt to changing market conditions in the late 20th century. This poll tests your knowledge about one of the most significant retail collapses in American history.

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Their decision to close their catalog business in 1985, just before the rise of internet shopping that would have aligned with their mail-order expertise
Their aggressive expansion into high-end luxury retail in the 1990s, alienating their middle-class customer base
Their exclusive focus on rural markets when suburban shopping malls were becoming the dominant retail environment
Their 1997 decision to rebrand all stores as 'MW' which confused customers and damaged brand recognition