Which Broadway musical pioneered the 'digital lottery' marketing strategy that led to record-breaking advance ticket sales and became an industry standard?

In the performing arts world, digital marketing has transformed how productions connect with audiences. One particular innovation in 2017 changed how Broadway shows approached their ticket sales and audience engagement strategy. This groundbreaking approach combined social media, digital content, and an unconventional sales model that defied traditional Broadway marketing wisdom. Test your knowledge about this famous performing arts marketing case study!

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Hamilton
Wicked
The Book of Mormon
Dear Evan Hansen