Which of these iconic advertising slogans reportedly cost over $1 million to develop in the 1980s, but went on to help transform its brand into a global powerhouse?

Advertising slogans can become cultural touchstones and drive billions in revenue. The most successful taglines communicate brand value instantly and remain in consumer consciousness for decades. This poll tests your knowledge of famous advertising slogans that transformed their companies' market positioning and created lasting brand equity. Can you identify which famous slogan cost its company over $1 million to develop?

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