Which groundbreaking marketing strategy did Tesla use when launching its first mass-market vehicle, the Model S, that was unprecedented in the automotive industry at the time?

Tesla has transformed the transportation industry with its innovative electric vehicles. But how well do you know the company's pivotal early history and strategic decisions that led to its current success? This question tests your knowledge of a critical moment in Tesla's product marketing history that helped establish it as a serious contender in the automotive industry.

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Direct-to-consumer sales model with no traditional dealerships
Free unlimited battery replacements for the first 100,000 miles
A complete buyback guarantee after three years at 50% of original value
The industry's first subscription-based ownership model with monthly payments