When Nike signed Michael Jordan in 1984, what unprecedented feature of their partnership revolutionized sports endorsements?

Nike has been a pioneer in sports marketing, transforming how brands leverage athlete endorsements. One particular endorsement deal changed the sports marketing landscape forever, creating a blueprint for future athlete-brand partnerships. This historic deal not only revolutionized basketball footwear but established a new paradigm for athlete brand building. Test your knowledge about this groundbreaking sports business decision!

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• The creation of the Air Jordan sub-brand with Jordan receiving royalties on every product sold
• Jordan being the first athlete to receive free products rather than monetary compensation
• The requirement that Jordan could only wear Nike products during non-basketball activities
• A contract clause preventing Jordan from providing input on product design and marketing

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