Which sports brand famously shifted its marketing strategy in the late 1980s from product technology to emotional storytelling with the 'Just Do It' campaign?

Athletic brands invest millions in crafting distinctive visual identities that resonate with consumers and athletes alike. Beyond logos, these identity systems encompass color schemes, typography, and design language that create instant recognition in a crowded marketplace. This trivia challenges your knowledge about a pivotal moment in sports brand evolution that changed how athletic companies position themselves with consumers.

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Nike
Adidas
Reebok
Puma