Which linguistic technique was pioneered by Apple in their famous 'Think Different' campaign that has since become a standard practice in retail marketing language?

In the world of retail marketing, language plays a crucial role in influencing consumer behavior. Linguistic techniques are carefully deployed in advertising campaigns, slogans, and brand messaging to create emotional connections with customers. This poll tests your knowledge of how language science intersects with retail marketing strategies and how linguistic psychology shapes our shopping experiences.

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Grammatical rule-breaking (using an adjective 'different' instead of the grammatically correct adverb 'differently')
Neologism creation (coining the compound term 'think-different' as a new concept in technology marketing)
Phonetic minimalism (using words with fewer syllables to create more memorable slogans)
Linguistic parallelism (using 'think' to mirror IBM's 'Think' slogan while adding a contrasting modifier)