Which music retailer's loyalty program was first to offer 'Listening Stations' where customers could sample full albums before purchasing, revolutionizing music retail in the 1990s?

The music industry has undergone massive transformations in how products are sold and consumed. From physical records to digital downloads to streaming services, music retailers have had to constantly innovate their customer loyalty programs to keep audiences engaged in an increasingly competitive market. Test your knowledge about one of the most successful loyalty programs that changed how consumers purchase and engage with music!

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Tower Records' 'Pulse' program
Virgin Megastore's 'V.I.P.' program
HMV's 'The Edge' membership
Sam Goody's 'Replay Rewards'