Which gaming company first launched a widely adopted augmented reality platform that allowed retailers to create virtual try-on experiences for their products?

The gaming industry has been at the forefront of virtual and augmented reality technology, but these innovations are rapidly transforming retail experiences as well. Major gaming companies are now partnering with retailers to create immersive shopping experiences that blur the line between gaming and shopping. Test your knowledge about how gaming technology is revolutionizing retail environments and creating new forms of experiential marketing.

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Epic Games with their Unreal Engine AR Extensions
Unity Technologies with their AR Foundation
Valve Corporation with SteamVR Retail Solutions
Nintendo with Labo AR Retail Kit