Which vehicle was transformed from a utilitarian military transport to a civilian lifestyle icon through a marketing campaign that emphasized its rugged, adventurous image?

The transportation industry has seen some remarkable marketing pivots that completely changed a brand's trajectory. These strategic repositioning efforts have turned struggling vehicles into iconic products that define their segments. Test your knowledge of one of the most successful automotive marketing transformations in history that redefined a vehicle's image and target demographic.

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Jeep Wrangler (previously Willys MB)
Ford Transit Connect
Toyota Hiace
Chevrolet Suburban