Which sporting goods company launched the first retail innovation lab specifically designed to test AI-powered virtual fitting technology for athletic footwear?

Test your knowledge about cutting-edge retail innovation labs in the sports industry! Major sporting goods companies are constantly developing new technologies and retail experiences to enhance customer engagement and drive sales. Innovation labs serve as the testing grounds for tomorrow's retail experiences. How well do you know which brands are pushing the boundaries of sports retail through dedicated innovation facilities?

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Nike with its 'House of Innovation' lab in 2018
Adidas with its 'Speedfactory Lab Store' in 2019
Under Armour with its 'UA Lighthouse' in 2017
Puma with its 'Future Lab' retail concept in 2020