Which luxury fashion house launched the 'Métiers d'Art' initiative specifically to preserve endangered traditional crafts and showcase them in annual collections?

Cultural traditions are finding new relevance in modern retail through strategic brand collaborations. Many heritage crafts that were once declining are now experiencing remarkable revivals as luxury brands incorporate traditional artisanship into contemporary products. These collaborations not only preserve cultural techniques but also create unique value propositions in the global marketplace. Test your knowledge about these fascinating intersections of tradition and innovation!

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Chanel
Louis Vuitton
Gucci
Hermès