Which innovative marketing campaign for a Broadway show first utilized a 'pay what you can' ticketing model that later became widely adopted across regional theaters?

The performing arts industry relies heavily on effective marketing campaigns to sell tickets and build audience loyalty. From Broadway shows to local theater productions, ballet companies to symphony orchestras, marketing strategies have evolved dramatically in the digital age. Test your knowledge about some of the most innovative and successful performing arts marketing campaigns that transformed how audiences engage with live performances.

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RENT's rush ticket lottery system (1996)
Hamilton's #Ham4Ham sidewalk performances (2015)
The Producers' premium pricing strategy (2001)
Wicked's 'Defying Gravity' social media challenge (2008)