Which famous cultural heritage site first pioneered a digital loyalty program that rewarded visitors for learning about different cultural traditions through AR experiences?

Traditional cultural practices and celebrations are increasingly being preserved and promoted through innovative retail and digital marketing strategies. From festival-specific merchandise to heritage-centered loyalty programs, brands are finding ways to honor cultural traditions while engaging modern consumers. Test your knowledge about how traditional cultural practices are being marketed in today's digital landscape!

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The Acropolis Museum in Athens, with its 'Guardian of Heritage' program that unlocked historical content through smartphone interactions
Kyoto's Traditional Crafts Museum, with its 'Cultural Passport' that gamified learning about Japanese artisan techniques
The Smithsonian National Museum of African American History, with its 'Legacy Keeper' program that offered exclusive digital content
India's National Crafts Museum, with its 'Heritage Guardian' program that connected visitors to local artisans through QR codes