Which innovative marketing campaign by a wildlife conservation organization first introduced the 'adoption' model that has since been widely replicated across the industry?

Test your knowledge about revolutionary marketing campaigns that have significantly impacted wildlife conservation efforts worldwide. These campaigns have not only raised awareness but also generated substantial funding for protecting endangered species and their habitats. Learn about the innovative strategies that have transformed how conservation organizations engage with the public and corporate sponsors.

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WWF's 'Adopt an Animal' program (1973)
National Wildlife Federation's 'Wildlife Guardians' (1982)
The Nature Conservancy's 'Sponsor a Species' (1990)
Conservation International's 'Wildlife Partners' (1987)