Which celebrity pioneered one of the first successful AR/VR 'virtual try-on' features in their beauty retail app, allowing customers to test products virtually before purchasing?

Many celebrities have leveraged their fame to create successful retail empires through digital transformation strategies. These famous entrepreneurs have revolutionized how fans interact with their brands, implementing cutting-edge technologies and innovative approaches. Test your knowledge about which A-list celebrities have made the most significant impacts in retail through their digital transformation initiatives.

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Rihanna with Fenty Beauty
Jessica Alba with Honest Company
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories