Which pharmaceutical company launched the first direct-to-consumer TV advertisement for a prescription drug in the United States, creating a new marketing paradigm in the industry?

In the competitive pharmaceutical industry, marketing campaigns can make or break a medication's success. Some campaigns have transformed treatments into blockbuster drugs, while others created industry-changing precedents. This poll tests your knowledge about a groundbreaking marketing decision that forever changed how prescription medications are advertised to consumers. Think you know your pharmaceutical marketing history? Test your knowledge with this challenging question!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Pfizer with Viagra in 1998
Eli Lilly with Prozac in 1995
Merck with Fosamax in 1996
Schering-Plough with Claritin in 1997