Which pioneering customer experience initiative did the Broadway musical 'Hamilton' introduce in 2016 that revolutionized audience engagement and has since been widely adopted by other productions?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters engage with audiences before, during, and after performances. From mobile ticketing to interactive lobby displays and post-show digital engagement, theaters have embraced technology to enhance the customer experience. Test your knowledge about how Broadway theaters specifically have innovated their customer experience initiatives in the digital age.

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The digital lottery app allowing fans to enter for $10 tickets without standing in physical lines
VR headsets providing alternate viewing angles during live performances
Mandatory smartphone integration where audience members vote on alternative endings
Personalized AI-generated playbills based on each ticket holder's social media profile