Which Broadway musical's branding was so successful that its iconic mask logo alone generated over $1.5 billion in merchandise sales and became instantly recognizable worldwide?

In the competitive world of performing arts, brand recognition plays a crucial role in attracting audiences and securing financial success. Broadway shows, like other products, develop distinctive visual identities, marketing strategies, and brand elements that become instantly recognizable to theater enthusiasts. Test your knowledge about one of the most successful branding stories in modern Broadway history!

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The Phantom of the Opera
Hamilton
Wicked
Les Misérables