Which iconic brand slogan was created by an advertising executive who was inspired by watching jazz musicians say "that's it!" when they finished a great performance?

Brand slogans can become cultural touchstones that define generations. Behind many of these catchy phrases are fascinating stories of creative inspiration, market research, or even happy accidents. This poll tests your knowledge of how some of pop culture's most recognizable brand taglines came to be. Do you know which famous slogans were originally temporary campaigns that became permanent due to unexpected popularity?

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• Nike's "Just Do It"
• Apple's "Think Different"
• McDonald's "I'm Lovin' It"
• Coca-Cola's "Taste the Feeling"

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