Which 1982 sci-fi film featured a product placement deal that reportedly caused a 65% increase in sales for the featured candy, despite the brand initially rejecting the opportunity?

Product placement has become a sophisticated art form in modern filmmaking, where brands seamlessly integrate their products into storylines. From subtle background appearances to plot-driving integrations, product placement represents a multi-billion dollar aspect of the film industry. This trivia tests your knowledge about one of the most iconic product placement deals that changed how films and brands collaborate. Can you identify the groundbreaking product placement that set new standards?

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E.T. the Extra-Terrestrial (Reese's Pieces)
Blade Runner (Coca-Cola)
Tron (Atari)
The Thing (Pepsi)