Which book's 1997 marketing campaign was the first in publishing history to exceed $1 million in promotional spending, featuring nationwide midnight release parties that became a cultural phenomenon?

The publishing industry has seen remarkable marketing innovations over the decades, transforming how books reach audiences. From traditional newspaper ads to elaborate multimedia campaigns, publishers have constantly evolved their strategies to capture readers' attention. This poll tests your knowledge about one of the most groundbreaking book marketing campaigns that revolutionized the publishing industry and set new standards for literary promotion.

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Harry Potter and the Sorcerer's Stone by J.K. Rowling
Harry Potter and the Goblet of Fire by J.K. Rowling
The Da Vinci Code by Dan Brown
The Lost Symbol by Dan Brown