Which gaming company first introduced a subscription-based loyalty program that offered members exclusive in-game rewards, free monthly games, and discounts, becoming a model widely adopted across the industry?

The gaming industry has revolutionized customer loyalty programs through innovative digital rewards systems, subscription models, and community-building strategies. From early punch cards to sophisticated engagement platforms, gaming companies have pioneered ways to keep players returning and invested in their ecosystems. Test your knowledge about how major gaming companies have implemented customer loyalty strategies that changed the industry landscape!

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Microsoft with Xbox Game Pass (2017)
Sony with PlayStation Plus (2010)
Valve with Steam Premium (2012)
Nintendo with Nintendo Switch Online (2018)