Which of these retail brands was NOT named after its geographic place of origin?

In the world of geography-based brands and retail operations, companies often leverage locations to build their identity and market presence. Some brands are so closely tied to specific geographic regions that they've become synonymous with those places. This trivia question tests your knowledge of how geographic locations have been integrated into famous retail brand identities and their origins.

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Patagonia (named after the mountainous region spanning Argentina and Chile)
Amazon (named after the South American river to suggest scale and diversity)
Seattle's Best Coffee (named after its founding city in Washington state)
Brooklyn Brewery (named after the New York City borough where it was established)