Which innovative market segmentation strategy helped Celestron telescopes achieve record growth in 2019-2020 during the astronomy boom?

The astronomy retail market has seen dramatic shifts in consumer behavior and marketing strategies over the past decade. High-end telescope manufacturers have had to adapt their market segmentation and brand positioning to appeal to both casual stargazers and serious astronomers. This poll explores how one major brand revolutionized their market approach through innovative segmentation and influencer partnerships.

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Creating the 'Astro Influencer' program pairing products with popular science communicators on YouTube and Instagram
Developing the budget 'StarSense Explorer' line that uses smartphone integration to help beginners locate celestial objects
Partnering exclusively with NASA to create limited-edition telescope models commemorating space mission anniversaries
Implementing a subscription model where customers receive upgraded optics and accessories every two years