Which packaging innovation was introduced in 1963 and reduced beverage spoilage while creating an entirely new product category now worth billions globally?

Packaging isn't just about protection—it's a crucial marketing tool that can revolutionize how products are perceived, used, and remembered. Some packaging innovations have been so significant that they transformed entire industries and consumer behaviors. This trivia tests your knowledge of groundbreaking packaging designs that created new market categories or solved major consumer pain points. How well do you know these game-changing packaging innovations?

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The aluminum pull-tab can
The Tetra Pak aseptic carton
The squeezable ketchup bottle
The resealable stand-up pouch