Which celebrity's beauty brand pioneered the concept of 'digital-first' retail by launching exclusively online before expanding to physical stores, revolutionizing the beauty industry's approach to digital transformation?

The world of retail has been revolutionized by celebrity entrepreneurs who have leveraged their personal brand to create successful retail empires. These famous personalities have transformed traditional retail models by implementing innovative digital strategies and creating unique customer experiences. Test your knowledge about how these celebrities have influenced retail digital transformation and brand identity in the modern marketplace.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty