Which pharmaceutical company pioneered the first FDA-approved interactive social media campaign that allowed patients to share their treatment experiences with a specific medication?

In recent years, pharmaceutical companies have transformed how they market medications to both healthcare professionals and patients. Digital marketing in medicine has evolved rapidly, particularly after regulatory changes allowed more direct-to-consumer advertising in some markets. This poll tests your knowledge about a groundbreaking digital marketing campaign that changed how pharmaceutical products are promoted online while maintaining compliance with strict industry regulations.

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Pfizer with their 'Science Will Win' campaign for COVID-19 vaccines
AstraZeneca's 'Patient Voice' platform for oncology treatments
Boehringer Ingelheim's 'For Many Type 2' diabetes campaign with verified patient testimonials
Johnson & Johnson's 'Health Partner' interactive decision tool for surgical procedures