Which innovative pricing strategy emerged during the Great Depression that revolutionized retail by explicitly emphasizing value to cash-strapped consumers?

The Great Depression (1929-1939) wasn't just a financial catastrophe—it fundamentally transformed retail pricing strategies in ways that still influence modern business. During this tumultuous era, retailers had to completely rethink their approach to pricing as consumer purchasing power collapsed. This period saw the birth of several innovative pricing models that would go on to become standard practice in the decades that followed. Test your knowledge about how this pivotal historical moment shaped retail pricing strategy!

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Psychological pricing (pricing items at $0.99 instead of $1.00)
The 'loss leader' strategy (pricing certain items below cost to drive store traffic)
Premium pricing (marketing certain goods as luxury items despite the economic downturn)
Subscription-based pricing models for everyday household items