Which major retailer deliberately chose blue as its primary brand color to reflect the waters surrounding its Scandinavian homeland?

In the world of retail, brand colors are not chosen arbitrarily - they're strategic decisions that reflect a company's identity and often connect to their geographic origins. Different regions have cultural associations with colors that influence major retailers' branding choices. This trivia question explores how one of the world's largest retailers uses color to maintain a connection to its geographic roots while building global recognition.

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IKEA
H&M
Carrefour
Aldi