Which company introduced the first modern retail loyalty program in 1981 that used a magnetic stripe card to track customer purchases and offer rewards?

While loyalty programs are commonplace today, they have a fascinating history dating back decades. These programs revolutionized how businesses approached customer retention and represented a significant shift in retail strategy. This question explores the origins of one of the most influential innovations in consumer engagement that shaped modern retail practices.

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• American Airlines (AAdvantage program)
• Sears (Discover Card rewards)
• Holiday Inn (Priority Club)
• S&H Green Stamps

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