Which 1982 film featured Reese's Pieces candy, reportedly after M&M's declined to be featured, resulting in a 65% sales increase for the product within two weeks of the movie's release?

Product placement has become a massive revenue stream for film and television productions, with brands paying millions to have their products featured prominently on screen. From iconic cars in action movies to recognizable beverages in sitcoms, these strategic placements influence consumer behavior and create memorable brand associations. Test your knowledge about one of the most successful product placement campaigns in film history!

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E.T. the Extra-Terrestrial
The Thing
Poltergeist
Tron