Which architectural firm created the award-winning 'Digital Mirror' augmented reality fitting room system that was first implemented in Zara flagship stores in 2018?

In recent years, cutting-edge architectural firms have been pioneering innovative approaches to retail spaces, embracing augmented reality to transform the shopping experience. These architectural innovations are reshaping how brands engage with customers in physical spaces. Test your knowledge about how architecture and retail augmented reality are converging to create immersive shopping environments of the future.

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